Keyword Replies: Real Estate Property Showcase in ChatSyncs

This walks through one complete Keyword Replies flow end to end — not just what each block does (see How to Create a Keyword-Based WhatsApp Chatbot for that), but how several blocks combine into a real, working customer journey. The example business is SkyView Properties, a real estate company, but the same structure works for a car dealership, hospital, school, restaurant, or hotel — only the products and messages change.

Project overview#

Imagine a customer, say Rahul, messages a real estate company's WhatsApp number to ask about apartments. Instead of a person typing a reply, this bot answers instantly:

1. Rahul sends "Hi".
2. The bot greets him with a property banner and three buttons: View Apartments, Project Location, Contact Sales.
3. Rahul taps View Apartments, then picks 1 BHK, 2 BHK, or 3 BHK.
4. The bot sends a photo or walkthrough video of that apartment type, followed by a button that opens the project's location on Google Maps.
5. If Rahul instead taps Contact Sales, the bot shares the sales team's name and number, plus the same map button.

No one on the sales team had to type any of this — the bot did it automatically, and it works the same way for every customer who messages "Hi", any time of day.

How the pieces fit together#

Customer
   │
   ▼
Sends "Hi"
   │
   ▼
Keyword Replies (trigger + flow)
   │
   ▼
Interactive Message (Welcome + 3 Reply Buttons)
──────────────────────────────
🏢 View Apartments
📍 Project Location
📞 Contact Sales
──────────────────────────────
   │
   ├── View Apartments → 1 BHK / 2 BHK / 3 BHK → Image or Video → CTA URL Button (Google Maps)
   ├── Project Location → CTA URL Button (Google Maps)
   └── Contact Sales → CTA URL Button (Google Maps)

Option 1 — Keyword Replies#

Keyword Replies is the flow builder that runs the whole conversation — see How to Create a Keyword-Based WhatsApp Chatbot for how to open the builder and drag on blocks. For this project, only the trigger setup is specific to the business:

Example: Rahul messages "Hi" → the flow starts and sends the welcome message below.

Option 2 — Interactive Message#

The Interactive Message block sends the welcome banner together with up to three Reply Buttons in one message — no separate text message needed first.

Header: a property banner image.

Body:

🏡 Welcome to SkyView Properties!

Thank you for your interest in our premium apartments.

We're excited to help you find your perfect home.

Explore our modern residential community featuring thoughtfully designed homes, premium
amenities, and an exceptional lifestyle.

Choose one of the options below to get started.

Buttons:

🏢 View Apartments
📍 Project Location
📞 Contact Sales

Tapping View Apartments opens a second Interactive Message asking the customer to pick 1 BHK, 2 BHK, or 3 BHK — each button leads to its own Image or Video Message.

Option 3 — CTA URL Button#

Each apartment type ends the same way: an Image Message (1 BHK) or Video Message (2 BHK, 3 BHK), followed by a CTA URL Button that opens Google Maps.

CTA Button:

📍 Visit Our Project Site

Tapping Project Location from the welcome message uses the same CTA URL Button pattern, with its own header and body:

📍 Visit Our Project Site

We'd love to welcome you for a personal property tour.

🕘 Sales Office Hours
Monday – Sunday
9:00 AM – 7:00 PM

Tap the button below to open Google Maps and navigate directly to our sales office.

Tapping Contact Sales sends the sales team's contact details, then the same map button:

👋 Need assistance? We're here to help!

Our experienced property consultants are available to answer all your questions regarding:

💰 Apartment Pricing
🏢 Floor Plans & Availability
🏦 Home Loan Assistance
🎁 Exclusive Offers
✨ Project Amenities
📅 Site Visit Information

━━━━━━━━━━━━━━━━━━━━━━

👤 Rahul Sharma
📱 +91 98765 43210

👤 Priya Reddy
📱 +91 91234 56789

━━━━━━━━━━━━━━━━━━━━━━

🏡 Want to experience the project in person?

You're welcome to visit our property and explore the apartments with our sales experts.

Simply tap the button below to open the project location.

CTA Button: 📍 Project Location

A complete conversation#

Rahul: "Hi"
  → Interactive Message: Welcome to SkyView Properties! (3 buttons)
Rahul taps: "View Apartments"
  → Interactive Message: Choose an apartment type (1 BHK / 2 BHK / 3 BHK)
Rahul taps: "2 BHK"
  → Video Message: 2 BHK walkthrough video
  → CTA URL Button: Visit Our Project Site → opens Google Maps

Adapting this to other industries#

The same Keyword Replies structure — Interactive Message, Reply Buttons, Image/Video Message, CTA URL Button — works for any business that wants to showcase items and route customers to more information:

Feature combinations#

Keyword Replies rarely runs alone in production — these are the features that pair naturally with this exact project:

• Keyword Replies + Quick Actions — the No Match and Get Started Quick Actions (see How to Set Up Quick Actions (No Match, Get Started, and More)) catch anything outside the hi trigger, so a mistyped first message or unrecognized reply doesn't dead-end the conversation.
• Keyword Replies + Audio Message — a short voice intro after the welcome banner adds a personal touch before the customer picks a button — see Audio Message.
• Keyword Replies + Sequence — once a customer picks an apartment type, enroll them in a short follow-up sequence — see How to Build Automatic Follow-Up Chatbots on WhatsApp — instead of the conversation ending at the CTA button.

Difficulty#

• Beginner — single trigger → welcome message → 3 Reply Buttons → static info per button, no apartment-type branching.
• Intermediate — this project as built: multi-level navigation into Image/Video/CTA URL Button chains per apartment type.
• Advanced — add a User Input Flow to collect lead details and branch with Condition blocks based on the answer.
• Enterprise — Condition-based routing plus Webhook Workflow pushing every lead into a CRM in real time.

Next steps#

This project intentionally stays inside Keyword Replies so a beginner can see how the components connect. Once comfortable, extend it with:

• Document Message — a property brochure PDF (see the component table in Keyword Replies).
• Audio Message — a short voice introduction to the project.
• AI Agent — answer open-ended property FAQs instead of fixed buttons; see AI Agent and the full worked example in AI Agent: Travel Agency for how the same "pick an industry, swap the content" pattern applies there too.
• WhatsApp Flow — a structured site-visit booking form (see WhatsApp Flows).
• User Input Flow — collect the customer as a lead: Name, Phone Number, and Preferred Apartment Type (pre-filled from whichever button they tapped) as Custom Fields (see Keyword Replies).
• Google Sheet Integration — once a User Input Flow is capturing leads, sync each submission to a Google Sheet the sales team already uses (see How to Connect Google to ChatSyncs).
• Email Integration — notify the sales team by email the moment a customer taps Contact Sales, so follow-up doesn't depend on someone checking the ChatSyncs inbox (see Email Integration).
• Webhook Workflow — send new leads into a CRM or spreadsheet automatically (see Webhook Workflow).

Frequently asked#