How Do I Build a Multi-Agent AI Workforce with ChatSyncs?
A full worked example of a multi-agent AI workforce in ChatSyncs — Support, Sales, and Media agents routed by Agent Routing rules instead of one generic bot.
On this page
- Three pillars, one workforce
- Knowledge Sources — the foundation
- AI Agent — the brain
- Worked example: Support, Sales, and Media agents
- Step 1: Train each agent's Knowledge Sources
- Step 2: Write each agent's System Prompt
- Step 3: Set up the Media Agent
- Step 4: Activate agents and set up routing
- Step 5: Finish the global settings
- Test before going live
- Why this is worth the extra setup
- Frequently asked
A single, broad AI agent can only be pulled in so many directions before its System Prompt gets messy and its answers get vague. A multi-agent workforce splits the work instead — each agent specialized for one job, with Agent Routing sending each message to the one built for it.
Three pillars, one workforce#
Every agent you build rests on three pieces. Skip any one of them and the chain breaks.
| Pillar | Job |
|---|---|
| Knowledge Sources | The foundation — the training data an agent answers from. |
| AI Agent (System Prompt) | The brain — the exact instructions, what to collect, and which actions to run. |
| AI Configuration (Agent Routing) | The router — which agent handles which kind of message. |
Knowledge Sources — the foundation#
This is where an agent's training data lives: FAQs, URLs, files, a Google Sheet, an API, or uploaded media. Different agents need different knowledge — a Support agent needs troubleshooting docs, a Sales agent needs pricing, a Media agent needs a product photo library. See How to Train Your AI Chatbot for the full walkthrough of each source type.
AI Agent — the brain#

The agent draws on its connected Knowledge Sources, but the System Prompt is what actually runs the show — it defines the agent's exact role, what it must collect, and how it should behave. A basic prompt like "You are a sales agent, help customers buy things" produces a mediocre agent. A strong one is specific about the role, the required information, the conversation rules, and exactly which System Prompt actions to run and when.
The golden rule: write the condition first, the action right below it. For example:
When the customer mentions their budget, save it:
##save_custom_field##: Budget
Once the customer shows clear intent to buy, label them:
##add_label##: Qualified LeadThat conditional pattern — plain instruction, then the ##action## it triggers — is what turns
a passive chatbot into a digital worker that actually completes tasks.
Worked example: Support, Sales, and Media agents#
Three specialized agents, each with a narrow job:
| Agent | Job | Knowledge Source | Key actions |
|---|---|---|---|
| Support Agent | Answer questions, escalate what it can't resolve | URL training (help center / docs) | ##add_label##, ##assign_human_member## / ##assign_human_role## |
| Sales Agent | Qualify leads, recommend a plan | Content/Text (pricing, plans) | ##save_custom_field##, ##add_label##, ##assign_sequence## |
| Media Agent | Send product photos on request | Media upload (images + descriptions) | none — answers from Knowledge Sources only |
Step 1: Train each agent's Knowledge Sources#
Sales Agent — Content or FAQ
Paste your pricing plans, feature lists, and qualification criteria straight into the Content/FAQ box — the fastest way to get a sales agent answering accurately. (A connected Google Sheet works too, if your pricing changes often and you want it to stay in sync automatically.)
Support Agent — URL
Point it at your help center or documentation pages. Use the Fetch/Remove Content Configuration selectors to strip navigation, footers, and ads so only the real troubleshooting content gets learned.
Media Agent — Media
Upload product photos directly under Media, with a short, accurate description for each one (e.g. "Red cotton kurti, size M, price 1200"). ChatSyncs uses these descriptions to match the right photo to what a customer asks for.
See How to Train Your AI Chatbot for the full steps and screenshots for each source type.
Step 2: Write each agent's System Prompt#

Follow How to Create Your First AI Agent once per agent. Here's a realistic Sales Agent prompt, as a starting template:
You are the Senior Sales Agent for [Your Business].
ROLE
Understand the customer's needs, recommend the right plan, and qualify them as a lead.
Be professional, persuasive, and helpful.
REQUIRED INFORMATION
Before recommending a plan, naturally collect:
1. Business type
2. Primary communication channel
3. Main requirement
4. Expected monthly volume
5. Approximate budget
CONVERSATION RULES
- Ask only one or two questions at a time.
- Don't repeat questions already answered.
- Never invent pricing or features not in your training data.
SAVE INFORMATION
When the customer mentions their budget, save it:
##save_custom_field##: Budget
QUALIFICATION & ACTIONS
Once you've collected the required info and the customer shows clear intent to buy:
##add_label##: Qualified Lead
If they're interested but need more time:
##assign_sequence##: Sales Follow-Up
HUMAN HANDOFF
If they ask about enterprise or custom pricing, or explicitly ask for a human:
##add_label##: Sales Escalation
##assign_human_role##: 3And a Support Agent prompt — simpler, focused entirely on answer-or-escalate:
You are the Customer Support Agent for [Your Business].
ROLE & KNOWLEDGE USAGE
Answer questions about features, policies, and troubleshooting from your connected
Knowledge Source. Be patient, clear, and empathetic.
HUMAN HANDOFF (ESCALATION)
If the customer reports a billing issue, has an unresolved technical problem after
troubleshooting, or explicitly asks for a human, escalate:
##add_label##: Escalated Support
##assign_human_role##: 5Step 3: Set up the Media Agent#
You are the Agent for Sending Product Photos for [Your Business].
ROLE
Provide accurate product images. Keep text brief — let the images do the talking.
CONDITIONAL DELIVERY RULE (CRITICAL)
Never send images automatically at the start of a conversation. Hold them in reserve and
deliver them only when a customer explicitly asks to see a photo.
KNOWLEDGE USAGE
When a customer asks for a specific product ("show me the red kurti"), fetch the matching
image and description from your connected Knowledge Source.Step 4: Activate agents and set up routing#

On AI Configuration, add all three agents to Active Agents, then add one Agent Routing rule per agent:
| Message contains | Routed to |
|---|---|
pricing, plan, upgrade, budget | Sales Agent |
bug, not working, error, refund | Support Agent |
photo, image, show me, what does it look like | Media Agent |
Routing reads intent, not just exact keywords — "How much would this cost for a small business?" routes to the Sales Agent without containing the word "pricing." And if a customer's intent shifts mid-conversation, the conversation can hand off to a different agent's rule automatically — see Agent Routing for how transfers work.
Step 5: Finish the global settings#
A few settings from How to Create Your First AI Agent are worth setting deliberately for a multi-agent setup:
- Contextual Memory — on, so agents remember earlier messages instead of asking the same question twice.
- Enable Typing on Indicator — on, for a more natural pace between message and reply.
- Restricted Topics — set per agent so each one stays inside its lane — see How Do I Restrict AI on Specific Keywords?.
Click Save Settings. All active agents now run in parallel, and every new conversation is routed the moment it arrives — no manual sorting.
Test before going live#
Run each agent through a full conversation before activating it for real customers. Confirm it:
- Answers accurately from its own Knowledge Source, not another agent's.
- Asks for missing information naturally, without repeating questions already answered.
- Saves data to the correct custom fields.
- Triggers the right action at the right condition — not too early, not missed.
- Sends images only when explicitly asked (Media agent).
- Escalates or labels a contact without duplicating the action on a retry.
- Handles an ambiguous or unexpected message without inventing an answer.
Why this is worth the extra setup#
- Precision training eliminates noise — each agent only draws from its own Knowledge Source, so the Support agent never confuses a pricing question with a refund policy.
- Autonomous actions replace manual work — labeling, escalation, and follow-up enrollment happen the moment their condition is met, without a human reviewing every conversation first.
- Conditional media delivery keeps conversations clean — images only arrive once a customer actually asks, instead of cluttering every reply.
Frequently asked#
How many agents should I actually build?
Start with one broad agent. Split into specialized agents once you notice one prompt trying to juggle clearly different jobs — e.g. sales vs. support vs. sending media — each with different knowledge and different actions.
Can I send an image directly from the System Prompt with a URL?
Not confirmed for ChatSyncs — the product's own System Prompt Actions reference says not to. Upload images under Knowledge Sources → Media instead; the agent fetches them from there.
What stops two rules from both matching the same message?
Write routing rules around distinct message types so overlap is rare. Where a message could reasonably match more than one, put the more specific rule first — see Agent Routing.
Can one agent hand off to another mid-conversation?
Yes — either through matching a different Agent Routing rule as the conversation moves on, or
explicitly via a ##transfer_agent## action in the System Prompt. See AI Agent
Actions.
Do I need to build all agents before testing any of them?
No, but build at least two before testing routing specifically — with only one agent active, every message goes to it regardless of any rule, so you can't actually see routing decide anything.
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