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Message Templates

Everything for WhatsApp Message Templates in ChatSyncs — building one, picking the right category, avoiding rejection, character limits, carousels, and quality rating.

10 guides

Creating a WhatsApp Message Template in ChatSyncsHow to build a WhatsApp message template in ChatSyncs, from picking a template type to sending it once approved.
Why Templates Get Rejected and How to Fix Them in ChatSyncsWhat each WhatsApp template status means (Pending, Submitted, Approved, Rejected, Paused, Disabled), and how to fix and resubmit a rejected template.
Character Limits for Media Message Templates in ChatSyncsThe character limits for a WhatsApp template's header, body, footer, and buttons, including why a media header cuts the body limit from 4,096 to 1,024 characters.
Guidelines for Utility and Marketing Templates in ChatSyncsThe difference between Marketing, Utility, and Authentication WhatsApp templates — the one-line test for picking the right category, and what happens if you pick wrong.
Understanding Conversations and Their Types in ChatSyncsHow your template's category decides what WhatsApp charges you when it's sent — Meta now bills every delivered message by category (per-message pricing since July 2025, not per 24-hour conversation), and since October 1, 2026 replies and utility templates inside the 24-hour window are charged too.
How to Create and Use Carousel Media Templates in ChatSyncsHow to build a Carousel template — swipeable cards with images, videos, or products.
Create Templates in WhatsApp Manager and Sync to ChatSyncsHow to build a WhatsApp template in Meta's WhatsApp Manager and sync it into ChatSyncs for use in Broadcasts, Keyword Replies, and Sequences.
Template Variables vs Custom Variables — What's the Difference with ChatSyncs?The difference between a Template Variable and a Custom Field in WhatsApp message templates, when to use each, and how each behaves in the API.
Templates to Restart Conversations After Non-Working Hours in ChatSyncsReady-to-use Utility templates for reconnecting with a customer after the 24-hour reply window closes, plus a Business Hours bot to reduce how often it happens.
Understanding WhatsApp Quality Rating in ChatSyncsWhat WhatsApp Quality Rating is, how it's tied to Meta's messaging-limit tiers, and how a low rating gets a specific template paused or disabled.